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Personal Style Inventory - Third Edition

Personality style is an integral part of many training sessions. This assessment makes identifying and understanding personal style easy. Based on Carl Jung’s theory of psychological types, the PSI has helped thousands of people answer the question, 'Why do I act the way I do?' ALSO ONLINE*.
Code: 215
Category: Assessments

What sets the Personal Style Inventory apart? Other Jungian instruments assess respondents’ behaviour, which can be affected by external factors such as work environment. The PSI captures behavioural preferences, which we believe more accurately measures a respondent’s personality strengths and weaknesses.

Learning Outcomes

• Identify preference for one of 16 personality styles

• Explore the potential strengths and weaknesses of each personality style

• Understand how each style is likely to affect other individuals and/or group members

• Discover how to capitalise on strengths of others.


The PSI is based on Carl Jung’s theory of personality types. Jung found recognisable and repeated patterns in behaviours linked to our conscious perceiving of the world, our decision-making about the world, our attitudes toward life, and our relationship to the expectations of the world. These patterns, for almost all of the people Jung observed or read about, fell into 1 of several pairs of reactions. We all engage in all of these behaviours, but almost always engage in only 1 of each pair with any facility.

The pairs of reactions — or personal style preferences — include:

• Extraversion or Introversion

• Sensing or Intuiting

• Thinking or Feeling

• Perceiving or Judging

The PSI vs. the Myers-Briggs Type Indicator

Both the PSI and the MBTI use Jungian theory to measure personality style. However, each instrument asks the individual to assume a different frame of reference. The MBTI attempts to measure how people usually behave. The PSI measures how people would prefer to behave. We believe this unveils a style closer to the true nature of the individual’s personality style.

How It Works

Individuals respond to a series of 32 statements, each describing a behaviour associated with 1 of the 4 pairs of personal style preferences. The result is a personality style preference profile that is abbreviated by a combination of four letters (i.e., ISTP = Introverted/Sensing/Thinking/Perceiving).

A powerful tool for both individuals and teams, the PSI also includes a chart for recording team member personality types, questions for team discussion, and detailed instructions for developing a team profile and conducting a complete workshop.

Uses for the PSI

The PSI is effective when used as a stand-alone learning instrument or as part of a more comprehensive training programme. It’s the perfect start to a style-awareness training program or to programmes for:

• Personal Style

• Communication

• Diversity

• Team-Building

For a complete training experience and maximum impact, team PSI with Exploring Personal Styles (EPS), a compelling collection of activities based on the Personal Style Inventory.

What to Order/Product Contents

Order 1 Facilitator Guide per trainer and 1 Participant Guide per participant.

Participant Guide includes:

• 32-item inventory

• Pressure-sensitive scoring form

• Descriptions of the 8 dimensions of personality and the 16 Basic Personal Styles

• Interpretive information

• Insights on how strengths of different styles supplement each other

• The Strength/Weakness Paradox

• Charts for scoring individual and team results

• Individual action planning

• Team discussion questions.

ONLINE VERSION ALSO AVAILABLE (See Related Products below)

* Telephone (01267) 281661 to set up a new online project. Please go to the Online Assessments section of the website for the full range of available Online Assessments.

Products specifications
Format Assessment, also available online
Objective To identify and understand personality types
Audience All organisational members
Time Required Scoring: 15 minutes. Interpretation: 1 hour.
Author R. Craig Hogan, Ph.D. and David W. Champagne, Ed.D.
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